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‘Stranger Things’ pop-up lands on the Las Vegas Strip

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Vecna and his army of monsters from the Upside Down are headed to Las Vegas, and they’ll be here for a while. Netflix will launch Stranger Things: The Official Store at the Showcase Mall on the Strip on May 26, open Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 10 a.m. to 8 p.m.

The spot will include an exhibit filled with some of the show’s most iconic set pieces, including the Starcourt Mall from Season 3’s final battle sequence, along with exclusive merchandise. Greg Lombardo, head of live experiences at Netflix, said it “makes perfect sense” for the streaming service to bring one of its most successful shows to “such an incredible entertainment hub” like Las Vegas. “[Stranger Things] has such a global fan base … [and] Vegas is where the world comes,” he said.

Stranger Things generated about 52 billion viewing minutes across all of its Season 4 episodes last year, according to media analytics site Nielsen. Set in 1980s Indiana, the series follows a group of children after a disappearance ushers in supernatural happenings from an alternate world known as the Upside Down, where the villain Vecna resides.

The store has already visited cities including New York, LA, Dallas, Chicago and Miami, drawing hundreds of thousands of fans, according to Lombardo. He said the Las Vegas’ version will run through 2024.

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Grace Da Rocha

Grace Da Rocha is a graduate of the journalism school at California State University, Northridge, where she was a reporter ...

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