We get press kits for everything at Weekly—car shows, beer festivals, movies, television shows. You can be sure that every company sending us a kit wants to make sure theirs gets opened first.
With that in mind, major kudos to Lifetime, A&E and the History Channel for their truly standout kit for the upcoming miniseries Bonnie & Clyde.
To begin with, the sucker was HEAVY. It arrived in a box that would be perfect for some notebook paper, but it felt weight-wise as if it were stuffed with a Roget’s Thesaurus.
How could we not be curious to see what was inside? Would you believe—a video preview of the show itself?
We opened the lid containing the words “Bonnie & Clyde,” and a 3-inch-by-6-inch video screen began playing the preview. It was like opening one of those fancy greeting cards that play some kind of audio clip, only much more high-tech.
Can’t say for sure if we’ll ever actually watch the miniseries, but the publicity team already did its job. After all, we can’t remember the last time we ever wrote a story about how impressed we were with a press release!
