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LVCVA and Logo team up on promo videos airing during ‘RuPaul’s Drag Race’

The Season 6 premiere of RuPaul’s Drag Race airs tonight. Watch out for the LVCVA and Logo’s collaborative promo spot during the debut episode.
Mathu Andersen

The Season 6 premiere of RuPaul’s Drag Race airs on Logo February 24, and Las Vegas is again being represented during the popular drag queen reality show.

No, Season 5 contestant and star of Divas Las Vegas CoCo Montrese isn’t pulling a Shangela by appearing as a surprise return contestant (at least, we don’t think she is …). It isn’t a Las Vegas queen who’ll be featured this season, but instead, the city itself.

The LVCVA recently collaborated with the Logo network to produce two 45-second custom vignettes (or “brand integrations” for the ad-savvy) that align with the authority’s established “What happens in Vegas, stays in Vegas” campaign. It’s unclear whether both promotional spots will air during the premiere, but an LVCVA representative confirms the Drag Race audience will definitely be treated to one of them. The two promotional spots will only air during Drag Race episodes.

LVCVA has aired other promotional spots similar to the Drag Race ones, notably with awards shows that are produced in town (including the Latin Grammy Awards, Academy of Country Music Awards and Billboard Awards) and pageants like Miss USA, an LVCVA rep said.

One of the Drag Race videos features Divas Las Vegas creator Frank Marino enjoying a day on the Strip with Drag Race (Season 4 and All Stars) contestant Chad Michaels. The duo take in the fabulous fun the Boulevard has to offer (think: a shopping spree at the Forum Shops, an appointment with celebrity stylist Michael Boychuck, etc.) before retiring to the Divas showroom where Michaels’ signature Cher look is called into question.

Find out what happens by viewing the spot here, or sit tight until it airs during the next episode of Drag Race.

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Mark Adams joined the Las Vegas Weekly in 2010 and now serves as the magazine’s web editor. You can also ...

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