Site not look beautiful? Click here


Why TripAdvisor’s ratings should be considered carefully

A few years ago,, a highly popular travel website that relies on customer reviews, came under scrutiny after it began posting disclaimers that some hotels allegedly wrote fake reviews in an effort to boost their popularity ratings on the site.

TripAdvisor’s credibility took yet another hit this month. The UK’s Daily Mail reported some hotels are offering guests bribes for favorable write ups. It targets specifically the Cove Hotel in Cornwall, England, but notes that more than two dozen properties have already been blacklisted from TripAdvisor for posting bogus reviews or, worse, “reimbursing” customers for favorable words.

Now, it should be noted there’s no word on whether any of this chicanery is being practiced at Las Vegas properties. But that certainly doesn’t mean it isn’t. After all, this is one of the premier destinations in the world, and those visitors can’t all stay at Bellagio or Wynn. In the ultra-competitive atmosphere here, any edge can make a difference.

In addition, TripAdvisor officials confess that despite their best efforts to weed out suspicious-looking customer feedback, they ultimately have no way of knowing whether posters actually stayed in the hotel in question. In other words, what’s to stop a Strip property from having an employee, or two or three hundred, from posting an enthusiastic word or two? Who would ever know?

Photo of Ken Miller

Ken Miller is Las Vegas Magazine's managing editor, having previously served as associate editor at Las Vegas Weekly, assistant features ...

Get more Ken Miller

Commenting Policy

Previous Discussion:

  • The longtime managing partner of XS and Tryst has moved on to the Alon hotel and casino, planned to open in 2018.

  • Medical marijuana was approved by voters in 2000, but it’s taken lawmakers more than a decade to set up a way for patients to legally ...

  • Researched and written by Friends of Red Rock Canyon volunteers, Seekers, Saints & Scoundrels portrays the people drawn to the mountains.

  • Get More As We See It Stories
Top of Story