As We See It

Mirage’s new Kardashian Khaos store is aptly named

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The soft opening of Kardashian Khaos at the Mirage on Nov. 1, 2011.
Photo: Denise Truscello/WireImage/DeniseTruscello.net

In math, chaos theory studies unpredictable behavior in predictable systems, like Kim Kardashian filing for divorce from her husband of only 72 days. (We figured it wouldn’t last, but it can take longer to get an appointment with a dermatologist.) Aptly named, then, is Kardashian Khaos, a new boutique that opened at the Mirage on Tuesday. It offers products the Kardashians endorse and use, as well as original novelties including caricature tattoos and gambling chips featuring their famous faces and décolletage. We wonder if anyone will try to buy with a Kardashian Kard, the prepaid debit card that was canceled soon after its launch due to “outrageous fees that unfairly targeted financially unsophisticated young adults.” At least they’ll have reached their target customers.

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