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A Las Vegan is a finalist for Lay’s $1 million ‘Do Us a Flavor’ prize


As a sociologist and an artist, Chad Scott is accustomed to outside-the-box thinking. But that’s not how he came up with the idea for cappuccino-flavored potato chips. He just really, really loves coffee.

“I do a lot of my creative work in coffee shops and I’m drinking coffee the whole time,” says Scott, a visiting lecturer at UNLV who has lived in Las Vegas since January. “Cappuccino came to mind because it’s my favorite drink. It’s something I really look forward to.”

The off-the-wall flavor might give him something else to look forward to—a million dollars. His creation is one of four finalists that will hit shelves July 28 as part of the Lay’s Do Us a Flavor contest. Until October 18, anyone can vote for their favorite flavor via Twitter, text message and other methods, and the grand prize for the winning flavor-maker is a cool million.

If he wins, Scott—who will be at the Fremont Street Experience with city officials to give away chips and proclaim Lay’s Cappuccino Potato Chip Day in Las Vegas—wants to team up with his wife, a college professor, to start a nonprofit organization focusing on literacy and art ... after he buys his mom a house and himself a truly fantastic espresso machine, of course.

Tags: Opinion, Dining
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Brock Radke is editor at Industry Weekly and associate editor at Las Vegas Weekly. His focus at both publications is ...

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