A walk-through exhibit that immerses audiences in the world of Optimus Prime, Megatron and the never-ending battle of Autobots vs. Decepticons. Or maybe you prefer to be surrounded by Iron Man, Hulk, Thor and the rest of Marvel’s Avengers over Hasbro’s Transformers? Both pop-culture phenomenons are coming to life in Las Vegas soon, when Victory Hill Exhibitions brings new attractions to the 28,000-square-foot space above the CVS store at Treasure Island on the Strip, at the southwest corner of Las Vegas Boulevard and Spring Mountain Road.

An odd fit? Not at all. In recent years, TI has traded in its swashbuckling pirate theme in favor of a one-stop-tourist-shop approach. Its Strip-side lagoon is lined with Starbucks, Gilley’s and Señor Frog’s, so why not drop Captain America into the mix?