You can drink the dairy delight featured in “Got Milk?” advertisements. You can sprout metaphorical wings with a sip of Red Bull. And soon, you’ll be able to knock back a can of “What Happens Here, Stays Here.”

That’s because the iconic Las Vegas ad campaign is set to take liquid form, as the Las Vegas Convention and Visitors Authority has partnered with veteran local brewery Tenaya Creek to can the #WHHSH Beer.

The brew, which uses the same recipe as Tenaya’s Local 702 Pale Ale, will only be available at select LVCVA-sponsored events and is launching this weekend during the Coachella Valley Music and Arts Festival at Palm Springs’ Ingleside Inn. Meant to capture the spirit of the slogan, #WHHSH Beer will be the first in a line of #WHHSH-branded products.

“As the first endeavor to incorporate products into the WHHSH campaign, we wanted to make something fitting for Las Vegas and, most importantly, we wanted to convey what the Las Vegas brand stands for,” said executive creative director Arnie DeGeorge of R&R Partners, LVCVA’s integrated marketing agency of record, via news release. “‘What Happens Here, Stays Here’ has always been about the freedom to be and do in Vegas what you can’t at home. We felt that #WHHSH Beer is the perfect embodiment of that and a reminder of what awaits when you embrace the Vegas lifestyle.”

While a representative says more #WHHSH products are in development, LVCVA is not ready to announce any at this time.