The summer months are upon us, and that means it’s time to get out the coolers and stock up on plenty of beer. And there’s going to be one more label on the shelf vying for your hard-earned liquid refreshment dollar: Indio.
If that name doesn’t ring any bells, that’s because up until last year, it had been made and sold exclusively in Mexico. (It was first brewed in 1893.) Now Heineken USA Inc. is bringing Indio to America in stages. Last year Indio had its U.S. launch in Texas, Southern California and Chicago, and this year it’s been expanded to Phoenix, Tucson and Las Vegas.
The Monterrey-based Cuauhtémoc-Moctezuma Brewery in Mexico, which makes Indio, also produces Dos Equis, Tecate, Bohemia, Sol and Carta Blanca. According to Heineken executives, Indio is being marketed to Latino men in their 20s—It will be available at Food 4 Less, Cardenas, Marketon, La Bonita and Mariana’s, and will soon be available valleywide.
We got a six-pack sent to us by the friendly folks at Heineken. Why not let you know what to expect?
To begin with, Indio is an amber lager and clocks in at 4.5 ABV, a nice low number for those of you looking to quaff more than a few beers at a tilt. And best of all? Only 135 calories per 12-ounce bottle, which puts it firmly below the average for beers in general.
But let’s get to the good part—How does it taste? I guess it depends on the situation. If you’re sitting by the pool and just need a nice cold one, Indio fills that bill incredibly well. It has a smoothness that makes it perilously drinkable, and there’s no lingering flavor on the palate afterward. But if you’re in a more reflective mood and want something with a bit more bite, best to look elsewhere.
It’s not a stretch to see Indio find a market in Las Vegas. There’s a significant market here for Corona, Dos Equis, Tecate and others. This one falls into that category with ease, and its non-threatening aspects should no doubt appeal to beer demographics far beyond its intended audience.