The new $40 million-plus Chateau nightclub and Sugar Factory candy store and brasserie at the Paris have generated big buzz on The Strip, and that’s even before Kim Kardashian unveils her $1 million Couture Pop with 125 carats of flawless white diamonds and 200 grams of 18 carat white gold. The giant 65,000-plus-square-foot complex is an entertainment wonder, and when it opens the weekend of March 4 and 5 with an all-star turnout, it could well cause the downfall of as many as four Las Vegas nightclubs.
Chateau, with its 20,000-square-foot, ivy-covered, third-floor, open-air Gardens nightclub directly under the Eiffel Tower, sits atop the second-floor main nightclub with 15,000-square-feet indoor and 11,000-square-feet outdoor sections. It is three nightclub venues in one. When I took a private tour over the weekend, I was told, “A guest can get lost in here, and they’ll never run out of things to do or places to go.”
The behemoth of a palatial playpen, which took 12 months to build, will employ 850 people. Hip-hop star Drake will be the star first-night guest, with DJ Samantha Ronson to open the club March 5. Drake is scheduled to perform two songs inside and another two outdoors at separate DJ booths. His performance, as with other stars, will beam live from the Paris balloon screen. Jersey Shore phenomenon Mike “The Situation” Sorrentino hosts the second-weekend Spring Break party March 11, and his castmate Sammi “Sweetheart” Giancola joins reality TV star Brody Jenner as guest hosts March 12.
C’est incredible, extraordinaire et magnifique! And that’s not just because the uniforms for the stunning servers there will be sassy French maids outfits. The entire place is a monied masterpiece, which explains why a digital Monet painting is on the welcome screen to the outdoor club.
And don’t forget that it’s also a 24,000-square-foot, 300-seat restaurant with chandeliers operating 24/7 -- and soon another 100 seats will open right on The Strip. A team of world-class chefs is led by two Las Vegas star culinary figures: Executive Chef Michael Sellman and restaurateur and Chef Bryan Ogden.
Alongside is a 6,000-square-foot Sugar Factory store with more than 5,000 items and a takeout area that accommodates 15 outdoor tables. There are 25 Couture Pops styles for sale, seven flavors of lollipop tops and a new Hello Kitty Couture Pop collection. Of the dozens of bestselling bulk candies, favorites include Gummy Bears, sour watermelon slices, Gummy Sour Belts and chocolate-covered Gummy Bears.
The unique Chocolate Lounge features 1,000 chocolate items, including 36 chocolate martinis and 38 chocolates from around the world -- from Denmark to Peru to Ecuador to Madagascar -- for custom-made fondues ranging from $28 to $1,000 for a decadent feast with champagne. Check out the chocolate pizzas and homemade truffles, bonbons and frozen hot chocolate.
Think Willy Wonka’s Chocolate Factory meets MTV even in the elevator that takes guests up to the daytime Beer Garden, which serves 50 bottled beers, 24 drafts and 24 pitcher drinks from sangrias to margaritas. You can’t miss this extravaganza at the heart of The Strip’s center crossroads opposite the Bellagio’s fountains. There will be a 25-foot-long display window, which will not only feature “little people” entertainers, but also showcase the $1 million Couture Pop to be presented to Kim when she cuts the Sugar Factory red ribbon March 4. I’m told that the window entertainment will be an around-the-clock, ever-changing attraction.
Pussycat Dolls singer Nicole Scherzinger and Peepshow star Holly Madison will be joined by Nick Cannon, Spice Girl Mel B, David Arquette and reality TV stars Simon Huck and Jonathan Cheban for Sugar Factory’s Kim Kardashian opening party. Britney Spears endorses the Couture Pops, so she could show up, too.
The new Sugar Factory outlet becomes the flagship headquarters for its other locations at The Mirage and Planet Hollywood’s Miracle Mile Shops and in L.A. and Miami. Partner Corey Jenkins said: “We are thrilled to open the doors of what will be the most outstanding addition to the center of the Las Vegas Strip. This exciting enterprise will catapult The Sugar factory brand to the next level.”
Chateau becomes the only Las Vegas nightclub with direct Strip access and has valet alongside it in the Arc de Triomphe circle of the Paris. As if all this is not enough for the nightlife entrepreneurs, they also are opening another nightclub, The Gallery, on April 15 at the neighboring Planet Hollywood, and we’ll have more on that closer to its premiere with a VegasDeLuxe.com tour.
It’s also where Pussycat Dolls founder Robin Antin is opening her Pussycat Dolls ultra lounge entertainment project as part of that club on April 16. She took the Chateau tour with me and said she plans auditions in mid-March for the new dance troupe who will have new striptease fashions for their numbers through the night. Robin has invited me to observe the auditions, so we’ll have that report, too.
Sugar Factory is known for its stars and their sweets, but the company has partnered with Opportunity Village, our beloved not-for-profit organization that serves people with intellectual disabilities, for nearly three years, employing more than 30 individuals. Since the partnership began in 2009, Opportunity Village has assembled more than 10,000 of the rhinestone-encrusted lollipops.
Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.
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