“Contrary to rumors, Social House is open, and will continue to be open and operating,” so says a rep for Pure Management Group with regards to recently published reports of a move for TI’s Social House restaurant.
But within hours of that official word, a source connected to the company quietly gave the Weekly a very different story.
Giving credence to the reports that PMG may in fact “let [Social House] go,” the source cited fallout from the ongoing to-do between PMG and the IRS as the primary reason for the development. Fans of Social House’s signature rock shrimp tempura will rejoice to hear that PMG will likely retain the venue’s name, the source says, as well as the services of Chef Joseph Elevado, possibly taking the high-end, celebrity magnet pan-Asian sushi concept to another property, city or event country.
Meanwhile, just down the Strip at the Luxor, a PMG rep has confirmed that LAX nightclub is now closed on Thursday nights with the exception of special events and is instead funneling crowds into Noir Bar through the main LAX doors, a smart move in this tough economy. Beginning next Thursday, Noir—PMG’s erstwhile late-night celebrity cubbyhole—will be opening its opening at 8 p.m. with no cover charge, a relaxed dress code, and a mash-up music format.
For now, the noteworthy all-fresh mixology program remains, but there has been additional speculation that like the fresh fruits and vegetables appearing in Noir’s hand-made cocktails, that too may have an expiration date.