60-second grocery shopper

Fresh & Easy 100% Vegetable Juice ($2.09 at Fresh & Easy)

Geri Jeter

I could’ve had a V8! Sure, if you had a cool $4.50 for a 64-ounce bottle. Still, vegetable juice is a quick way to fulfill part of that daily vegetable requirement—an eight-ounce glass provides two of five suggested servings. When every penny counts, however, the name-brand stuff is a luxury (especially when a foot-long sandwich costs just 50 cents more in some shops).

A cheaper alternative solution can be found at Fresh & Easy, where the store-brand veggie juice is comparable in nutrition to its more expensive counterpart—it also contains tomato, beet, carrot, celery, spinach, lettuce, parsley and watercress juices from concentrate—yet it sells for less than half the price.

A quick taste test revealed a similar flavor; plus, the store brand tastes fresher and feels less thick in texture, preferable at our house.


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