If you live anywhere near the Spring Mountain area, you’ve surely laid eyes on the Cariba Charlie’s billboard on Trop just west of Rainbow. You know, the one with Scorch the Clown looming over traffic, insisting you try Cariba’s ribs.

Evil clowns are pretty persuasive, so I tried the ribs. And frankly, it turned out as I expected. The ribs were boiled, with nary an ounce of smoke, and the ketchup-y sauce was fairly forgettable—a typical combination for Valley barbecue.

The accompanying tater tots were pretty tasty, though, and the fish and chips were even better—perfectly cooked and accompanied by a wonderfully dill-laden tartar sauce. Cariba’s might consider having Scorch start shilling those instead.

But that’s not how the clown rolls. He’s a real-life member of the traveling Freakshow Wrestling circuit, and a personal friend of Cariba’s owner. And the ribs are his favorite. Hence, the billboard. And now you know.