You’ve been asleep if you haven’t noticed the buzz surrounding Fergusons Downtown. The recurring Market in the Alley—launched in 2017—has grown into an engaging monthly party spotlighting Las Vegas’ crafters, artists and entrepreneurs. Additionally, newcomers like Dan Krohmer’s Hatsumi and his soon-to-open La Monja are bringing even more attention to the old motel, a Tony Hsieh-owned building with grand culinary aspirations.

Now, there’s even more reason to visit the alley behind between 10th and 11th Streets. It’s called Pour in the Alley, and it involves booze. Launched in January by event producer Shaila Macy and Fergusons Downtown co-founder and creative strategist Jen Taler, Pour in the Alley highlights a new spirit every month, providing education about various brands and different ways to enjoy them.

“How can we create this event where we can taste and enjoy all these different [beverage] expressions every month? How can we make it so financially, everyone in the community can afford it? Where can you find those pockets of information?” These questions were on Macy’s mind when she designed the event, which, so far, has featured mezcal, coffee and gin. The June 29 Pour spotlights rum, bringing in mixologists from the popular east-of-Downtown rum bar Starboard Tack. Guests can sample handpicked rums and purchase their favorite bottles to take home. Early-entry ticket holders gain access to a 45-minute VIP class for a deeper dive into the spirit and its origins.

POUR IN THE ALLEY PRESENTS RUM June 29, 7-10 p.m., $40-$45. 1031 Fremont St., fergusonsdowntown.com.