Las Vegas is getting a new grocery store. Colorado-based Natural Grocers celebrates its openings in Henderson and in North Las Vegas on August 9.

With Whole Foods, Trader Joe’s and Sprouts as the major stakeholders in Vegas’ naturals market, Natural Grocers breaks the mold by staffing many of its locations with nutritional health coaches. At these stores, which include Henderson and North Las Vegas, customers can ask questions related to food labels or healthy eating and attend a variety of free wellness events including classes and cooking demonstrations. According to its website, Natural Grocers doesn’t sell products with artificial colors, artificial sweeteners, bleached flours, GMO seafood, hydrogenated or partially hydrogenated oils, parabens, phthalates and more.

We could never part with Trader Joe’s Three Buck Chuck, Whole Foods’ beer and cheese offerings and Sprouts’ affordable produce, but Natural Grocers’ model brings something new to the table.