Although its high quality activewear is stylish, much more than fashion drives women-run clothing company Graced by Grit. It was founded in California in 2013 by Kimberly Caccavo and Kate Nowlan, who are moms, fitness enthusiasts and community leaders. Their new location at Tivoli Village is their second, and they plan to expand nationwide, using their brand to empower, support and protect women.

Their clothing is designed to motivate and keep users safe; each purchase comes with a discreet safety whistle and attachment loop and pockets, and everything is UPF 50. These precautions were inspired by Chelsea King, a San Diego teen whose death might have been prevented if she’d had a whistle to attract attention. “The strength that I have gained [through difficult life experiences] has carried through to all the different gritty moments in my life,” Nowlan says. “They will become your graces at the end of the day, even though during those moments you’re not quite sure how they will.”