Flashing lights we’ve seen. This is Vegas, after all. But lights that dance across the color spectrum inside a silicone wristband controlled by a smart device? Add a customizable faceplate, rechargeable battery and open API ripe for app development, and we’ve got cause to raise our eyebrows.

Local startup Cloudsona has already battle-tested its first-generation wristband at clubs in Vegas and Hollywood, helping DJs turn dancefloors into part of the entertainment. That product is made for unique commercial branding: Picture being at the Super Bowl and lighting up the stadium with the colors of the scoring team, or doing the Glow Run surrounded by runners who are literally glowing.

The next phase is the Wave, a personalized version “on steroids” with the potential to be everything from a homing beacon to a pedometer to a notification system that’s less annoying than constantly staring at your phone.

“Once you connect to the Internet it gives you some really interesting things you can do,” Cloudsona’s Andre Nakaso says of the app factor that makes the Wave more than just a flashing bracelet. Plus, the Wave’s supple silicone band has air pipes that filter its LED rainbow in a shuddering, pulsating, fluid way that looks cool even in a lit room. “Flashing is like saying the Mona Lisa is just a painting,” Nakaso says, laughing.

He, Paul Fulton and Hans Van Leeuwen, the partners/brains behind Cloudsona, all have backgrounds in wireless and mobile tech, and they left their corporate comfort zone to create something useful that’s also whimsical. Nakaso says Insomniac’s DJ Bunny got excited about the iPad interface: hit colored buttons to customize the illumination or use a default pattern for an instant party booster. The wristbands talk to a master device and each other, so the light show can be synchronized.

But the Wave’s potential goes far beyond nightlife. That’s why Cloudsona launched a Kickstarter campaign to raise $75,000 by May 24 (at press time, they were over $34,000) to cover inventory, refinement and marketing of the product, which would retail for around $28. With the API open to programmers, the Wave’s future is appropriately bright. “We wanted to create something really special and different,” Nakaso says. “Not something that’s gonna change the world, but people are gonna say, ‘Wow.’”

Follow the light at cloudsona.com.