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Local party pioneer AWOL Productions heads up secret ‘rave’ at EDC

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Chad Craig of AWOL Productions.
Photo: Bill Hughes

If there’s anyone in town qualified to run production at an old-school Electric Daisy Carnival stage, it’s Chad Craig.

The Las Vegan operated the Candy Factory, an underground dance destination in the late 1990s and early 2000s; organized transportive parties throughout the city under his AWOL Productions banner; and currently hammers out imaginative, colorful AWOL visuals to Strip nightclubs like Hyde Bellagio.

This weekend, he’ll head up the sound, lighting and props for what’s being called a pop-up rave at EDC, accessible to VIP passholders—or, rather, the ones who obtain the fliers with the clues and map points leading to its location. Once they find it, they’ll encounter an intimate room with the look and sound of the 1990s, in an attempt to hearken back to EDC’s early days. EDC, which Insomniac Events debuted in 1997, celebrates its 20th edition this weekend.

“The goal is to try and recreate some of our earlier parties using ’90s-era lighting props and even turntables, [though] there will be CDJs,” Craig says, adding that the DJ sets will also reflect rave culture. So far, Insomniac has not revealed the stage’s DJ roster.

The former promoter-turned-prop king had previously worked on stages at other Insomniac functions, but not at EDC itself. A friend with the production/promotions company asked Craig if he still possessed any retro rave props. When he found out why they were needed, he reached out to Insomniac CEO Pasquale Rotella and asked to run the room’s production.

For Craig, it’s a chance to parlay his passion for the history of rave culture into something tangible—especially for a younger generation initiated by commercial EDM and large-scale festivals like the one that has reigned at the Speedway for the past five years. It’s also a hat-tip from someone who not only shares that reverence for rave culture, but can appreciate Craig’s determination to preserve and promote it.

“The other week I was talking to [Rotella] about the Candy Factory and my ideas to memorialize it,” Craig says. “He told me that he admires my passion and that meant a lot to me because I think he and I are a lot alike in many fundamental ways.”

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