Downtown Cocktail Room owner Michael Cornthwaite works tremendously hard to keep his customers happy, whether they are seasoned regulars with artwork gracing DCR’s walls or cocktail neophytes, finding their way through DCR’s funhouse door for the very first time.

Following the success of September’s debut of Fresh—a champagne-fueled celebration of couture fashion and fresh beats—Cornthwaite continues the roll-out of a trio of parties with something for everyone.

Beginning in December, Lo-Down Thursday is your weekly opportunity to “socialize, chat, network and make friends over a cocktail or three,” as the flyer states. The new happy hour features drink specials on some pretty special drinks from 5-8 p.m. as well as Mediterranean appetizers to get your night started.

The Fresh party series already in progress will continue on a periodic basis pairing champers and couture as with the first event—Alexander McQueen and Perrier Jouet, which resulted in nearly every surface being wrapped in black-and-white hound’s-tooth. Weather permitting, the fashionable party spills out into the Downtown alleyway, making more room inside for fully-dressed mannequins and high-end goody bags. Fresh will return in February, 2010.

Kicking off last Sunday, The Chase — little sister to Fresh — is a new monthly party with resident DJs 88 and Dave Fogg. For the debut, Kelly Cardenas Salon of Las Vegas came through with a king’s ransom in neon yellow, blue and green fake hair. From that and with the addition of some uniquely destroyed cassette tapes and records came one-of-a-kind cocktail hats and coifs for the staff.

Best described by DJ 88 (aka Bree Cohen), The Chase is all about the "electro-soul, classic hip-hop, disco dopeness."

Though the event debuted on a Sunday, it will return on Wednesday, December 9 with DJ Destroyer and on January 6 with DJ Supra, on hand for the inaugural party, which was intended to feature DJ Adam 12 of She Wants Revenge but who was still en route from Russia at the time.

"Tonight was fantastic,” raved birthday girl Cohen. “I had such a great time. I had a ton of people come out who are not normal Downtown dwellers. I couldn't have asked for a better birthday situation!"

"The idea is to do things that are interesting and fun but limited,” says Cornthwaite of his decision to stagger the parties—weekly, monthly, periodic. “There has to be a reason." Cornthwaite said Sunday night’s party transported him out of Sin City, to L.A. maybe. "I like any party that feels like I’m in a big metropolitan city. Living in Las Vegas, any time you get the opportunity to feel like you’re leaving home without leaving home, it’s a treat."

Agreeing with Cornthwaite, Cohen says she most relishes the chance to play whatever she wants. "The common denominator is just super foxy, sexy-chic." For an uncommonly good time, get a direct pipeline to DCR’s event schedule by joining the group “Downtown Cocktail Room a/k/a DCR” on Facebook.