You started as a college radio DJ. What did you take away from that? I’ve always been fortunate to use whatever medium was in front of me as a leaping pad to the next thing. So my career started off doing college radio, which led to doing small clubs, which led to doing big clubs, which led to doing commercial radio, which led to doing mixtapes, which led to doing regional shows, which led to doing satellite radio, which led to doing national shows, which led to doing international shows.
Today, you’re involved in fashion, entertainment, sports and technology. How do you see them crossing over? They’re all entertainment-based, and they’ve become big-business situations … You have to entertain visually; you have to entertain audio-wise; you have to entertain from connecting with the crowd with your personality. And people want to see you look the part and feel the authenticity in what you’re doing.
- MICK BOOGIE
- October 13, 10 p.m., $30 men, $20 women.
- Hyde Bellagio, 693-8700.
Your fashion clients include Jimmy Choo, Ralph Lauren and Nike. How did you penetrate the fashion industry? It’s all about connecting with people, via other people who are in that space, who believe in you and your abilities. ... I found some mutual friends who were very well-connected into the fashion scene, and we started doing things together. Those people were from a website called stylecaster.com.
How do you balance street cred with mainstream opportunities? That balance has been the hallmark of my whole career. I was fortunate enough to star in a commercial for Microsoft promoting Mixstream, a mixtape website we started ... I do a bunch of stuff with Adidas using underground music that’s near and dear to my heart. The HBO soundtrack for How to Make It in America … was all underground stuff ... Like A$AP Rocky before he blew up. I have to pay my bills, but there are ways to integrate fresh new creativity, along with branded projects, on a big scale.
How did you position yourself across multiple music genres? I started off very much in the underground hip-hop world … I expanded that into a more Top 40 commercial world, which then expanded into more an electronic dance kind of world, then I also expanded into more music in the fashion community world, more indie rock. You just want to grow your taste and grow your style when it makes sense for you, when it’s believable for you.
You’ve done remix projects with artists such as Adele, Kanye West, Coldplay and Jay-Z. What’s your goal with remixes? You’re creating an actual presentation that, when people load it up on their iTunes, can sit comfortably along with the artists’ albums. So if I do a really cool Adele thing and I market it right, it’s gonna sit in iTunes right next to her project, and people aren’t gonna think of it as a mixtape; they’re gonna think of it as basically an extension of her album.