Seeing the need for a "superior cider," Original Sin founder Gidon Coll spent his days in upstate New York tasting and his nights in Manhattan, testing out his new creation, a crisp, sophisticated cider with 6% alcohol and an enviable mixability (try it with lager or stout!)
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A graduate of Cornell University—my own alma mater—Coll of course installed his cider in both Ithaca, NY, where the genesis occurred, and in NYC where the product was roadtested.
Later branching out to the Las Vegas market, Coll commemorated Beauty Bar's launch of its Underground-a-Go-Go Tuesdays with a pin-up contest. The winner, Vegas' Anabel of the Ball has since been immortalized in one of a series of Original Sin Cider posters by Oakland, CA artist R. Black.