On the heels of Zarkana’s grand opening at Aria, Cirque du Soleil is making news again this week, for a project that’s part laboratory, part performance, part dance party and all experience. In a word, it’s Light.
Light Group is reclaiming the name that started it all for a new nightclub collaboration with Cirque that will have the DNA of both companies built into every inch. The 38,000-square-foot Light is scheduled to open at Mandalay Bay in March 2013, and promises an interactive performance concept that changes nightly and draws guests into the show, along with A-list DJs, elaborate costumes and tech-forward integration of sound, video-mapping and, of course, lighting.
"The nightclub will serve as a laboratory, very much like our special events and projects have done in the past, for different and new artistic possibilities,” Cirque du Soleil founder Guy Laliberté said via press release.
But the focus won't sit solely on the performance aspect. Music-industry vet and Swedish House Mafia manager Amy Thomson is also involved, working on development, music and marketing for Light, which will feature "world-renowned DJs" providing the soundtrack for nightly club shows.
"I rarely get to work on production outside of a festival space or arenas," said Thomson in a release, "and the chance to work with Cirque du Soleil, putting their creativity alongside the music I love was not something I could pass up on."
Of course, the nightlife industry glue holding it all together is the Light Group, the Vegas-based hospitality company that was behind the first Light nightclub on the Strip at the Bellagio.
“This partnership and the projects we are working on will be unlike anything the world has ever seen before—the ultimate theatrical nightlife venue,” Light Group founder Andrew Sasson said in a press release.
It all sounds positively illuminating.