It seems it was only a matter of time. People are broke. Attention spans are nil. Someone had to come up with a solution for bringing “art” into the home and workspace.
Turningart.com, a small Netflix-style company in Cambridge, Massachusetts, rents prints of mostly decorative art with a frame so you can doll up your walls. When you’re done with one print, ship it back and they’ll send another.
Founder Jason Gracilieri says he started Turningart.com because he had an empty wall and couldn’t find something he loved enough to hang on it. He calls the website a “new and 100 percent risk-free way to discover, fall in love with and ultimately buy artwork.”
For every print rented, credit goes toward buying an original painting or other two-dimensional work. The artists, mostly from the East Coast, untrained and relatively unknown, are promoted through the site and are selling their works. Each 12-by-16-inch print fits into a 19-by-23-inch frame that arrives with your first order. For $9.99 a month you get a new work every three months ($14.99 for every two months and $19.99 for a work whenever you want it).
It’s affordable, but not entirely new. Portland Art Museum members have 2,000 original works to rent with options to buy. Los Angeles County Museum of Art and San Francisco Museum of Modern Art do corporate rentals of original works as well.
No money? Get a free Henderson library card and check out framed prints (posters) of well-known masterpieces for six-week periods.