If you’ve read the Las Vegas Weekly recently, you’ve probably noticed the name Brain Jelly Music. From garage rockers like The Astaires and Beta Bomb to hip-hop MC Hassan, Brain Jelly has been blowing up as Vegas’ all-encompassing music collective. Founder Kevin Kilfeather (Jack and the B-Fish, Strange Mistress) and his girlfriend Julia Rodionova recently opened Cerebro Studios, a new space that functions as an art gallery and hub for Brain Jelly musicians and will eventually be the headquarters for the collective’s record label.

“We really want to facilitate a home for these budding musicians who just like to play and want to take it to the next level,” Kilfeather says. “This will give them a place and time to do it correctly in a professional manner.”

When I get to Cerebro on First Friday, the door is wide open and the space is bustling with Brain Jelly musicians and their extended Brain Jelly family. Inside, the walls are decorated with hand-painted acoustic guitars and neon-colored pop art—and in the next room over, they’re installing a small recording studio, an extension of Naked City Audio downstairs.

Kilfeather and Rodionova are currently in the legal process to become a signing label with a tentative October launch. And with a partnership with Naked City Audio and studio owner John Kiehlbauch, the collective can record and release music at lower costs to its artists. Brain Jelly will first sign the collective’s “top-tier bands” like Wax Pig Melting, Solid Suns and The Astaires, Kilfeather says.

In the meantime, Brain Jelly is working on cultivating a relationship with bigger music venues like Brooklyn Bowl and House of Blues, and even Downtown Project’s music arm, taking the bands out of bars and into better-paying venues, Kilfeather says. “There’s enough people in this town with enough money behind them to do it on their own,” Rodionova says, “but we really want to build a very supportive community like no one has seen in Vegas before.”