What is it? A vision for urban connectedness through on-demand, point-to-point transportation in Downtown Las Vegas. The ambitious model blends green vehicle sharing, chauffeured rides and public shuttle services available through one mobile app at three levels of monthly membership.

When does it start? The first phase will be an “invite-only beta program” launching next spring in the Downtown core.

What vehicles will be in the sharing pool? Options will range from a bicycle to an electric Tesla Model S to a Renault Twizy (think battery-powered mini rover).

What will it cost? Basic membership is expected to be about $50 and include bike sharing and the on-demand shuttle system, with the ability to tap into other services when needed. Higher levels of membership will include more services, and Project 100 promises: “... we can get you on your way within five minutes, if located in the city center.”

Is it part of the Downtown Project? It’s affiliated with DTP, but Project 100 is a separate company founded by Zach Ware (known for his work with DTP, Zappos and VegasTechFund).

What’s with the 100? “100+ on-demand drivers, 100+ shared cars, 100+ shared bikes, and 100+ shared shuttle bus stops.” (Project 400+ just doesn’t have the same ring.)

What’s the goal? In a segment on KNPR last week, Ware put it this way: “Our goal overall is to develop a new way for people to connect with each other and their city. So we’re looking beyond car sharing and we’re saying, ‘How can we actually think about recreating the fundamentals of how people move in a city?’”

Visit goproject100.com for more.