Long-illegal nuru massage is now available at a Nevada brothel

Sheri’s Ranch in Pahrump is the first legal brothel in the United States to offer nuru massage, a popular massage style in Japan for the last several decades—and long illegal in the United States.
Photo: Leila Navidi

Up until this week, nuru massage—popular in Japanese bathhouses for decades—was illegal in the United States. But leave it to a state with legal brothels to change all that.

Sheri’s Ranch, a brothel in Pahrump, has added nuru massage to its menu. Nuru varies from traditional massage in that the “masseuse” is naked and covers her (and her client’s) entire body with seaweed-based, slippery nuru gel. She then uses her entire body to stimulate her client.

“We’re pleased to offer our current and future guests this incredible new service,” says brothel owner Chuck Lee. “We went to great lengths to ensure that Sheri’s provides the authentic Japanese nuru experience. Not only do our courtesans perform the only legal nuru massage in the USA, but they also practice the best, most sensual erotic massages available anywhere.”

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Ken Miller is Las Vegas Magazine's managing editor, having previously served as associate editor at Las Vegas Weekly, assistant features ...

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