If jail time doesn’t deter burglars, maybe Internet shaming will.
After a break-in at Frijoles & Frescas restaurant on Charleston Boulevard earlier this month, store manager Greg Carlson took matters into his own hands, turning security footage into a YouTube video titled “Burglars Just Want Tacos,” depicting the robbers as hunger-crazed patrons seeking out Mexican food.
Since its posting on December 17, the video has collected more than 3 million views. “Guy wants a taco,” the text reads as the clip shows a man attempting to break into the restaurant by throwing a rock through the door. “Sorry, bro,” it reads when the rock bounces back.
“We felt like a lighthearted approach was both consistent with our company culture and would also be more likely to reach a larger number of people in the community,” Carlson says. The clip continues to show the burglars ravaging the store and stealing empty cash registers, all in the search for tacos, but according to Carlson, minimal damage was done and no money—or tacos—were stolen.