Life Is Beautiful’s $99 tickets gone in a flash

Brandon Flowers of The Killers performs on the “Battle Born” tour at Los Angeles Memorial Sports Arena on Thursday, May 2, 2013, in Los Angeles.
Photo: John Shearer/Invision for Reynolds Management/AP

The window of opportunity to purchase the least-expensive tickets to the Life Is Beautiful festival was about as narrow as a mail slot.

The $99.50 tickets for the two-day festival offered today at 10 a.m. were listed as sold out almost instantly. The next tier, at $119.50, were gone minutes later. And within 45 minutes of being posted online, so were those at the $139.50 level. At this writing, the only tickets available were in the $159.50 level, along with the $349.50 VIP passes.

Within the hour of the pre-sale posting on the Life Is Beautiful website, a spokesman for the festival said specific numbers were not readily available to indicate how many tickets were available at each price point. Nor is it known, yet, how many tickets overall will be issued before the entire event is listed as a sellout.

Depending on the number of early bird tickets made available, the quick sellout of the lowest-priced tickets might be one of the swiftest sale jobs in Vegas entertainment history. Four years ago, Paul McCartney's show opening the new, 4,000-capacity Joint at the Hard Rock Hotel were reported to have sold in seven seconds, a figure later refuted as impossible by officials at AEG Live, which books The Joint.

Life Is Beautiful is a wide-ranging blend of music, cuisine and art set for Oct. 26-27 over 15 blocks in Downtown Las Vegas. The music lineup was announced this week, highlighted by The Killers, Beck, Kings of Leon and Imagine Dragons. Sixty chefs are scheduled to set up food stations at the festival, which also will set aside an area for artists displaying and selling their works. The area will be blocked off, with entry points for ticket-holders set up near Carson Avenue and 6th and 7th Streets.

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