The mobile mogul: Oliver Naidas launches fifth food truck Lobsterfest

Oliver Naidas will primarily park his Lobsterfest food truck at the convention center and special events.

When you think about food trucks in Las Vegas, you’re probably conjuring images of late-night bites after a Downtown bar crawl or eating your way around a multi-truck weekend food festival. But local mobile eateries’ bread is buttered best while catering to conventions, and nobody knows that better that Oliver Naidas.

After launching his first food truck, Sausagefest, in 2011, and subsequently unleashing Tacofest, Burgerfest and Greekfest grubwagons on the Vegas Valley, Naidas will debut his fifth truck, Lobsterfest, at a home builders’ convention next week. “There are two other [trucks] already [in town] doing lobster rolls, but this one will be primarily used at the convention center and for special event catering,” he says.

Trucking is still a grind. Naidas almost went out of business during his first year, a pretty common occurrence. His company has flourished thanks to contracts with the LVCVA and UNLV, and annual gigs for multiple trucks at mega-events like EDC. Now, his humble, tasty trucks have regulars from across the country.

“This was our third year at CES, and we have people coming back every year that expect to see us out there,” Naidas says. “When you get people coming from colder regions, they want to hang out outside for lunch, and now they’re hitting us up and asking if we’re going to be at the next convention.”

Tags: Dining, Food
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Brock is an award-winning writer and reporter who has been documenting life in Las Vegas for 20 years. He currently ...

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