If there’s one fast-casual restaurant in the Valley that understands the balance of treating yourself and eating clean, it’s SkinnyFats. Owner Reed Slobusky found success with that middle ground five years ago in a nondescript industrial complex off Dean Martin. It could easily have failed, but the concept—fun and flavorful food no matter one’s dining habits—kept SkinnyFats busy from day one. “Our customer base is as broad as it gets,” Slobusky says. “We try to be inclusive, not exclusive.”
SkinnyFats has been so successful, it has expanded to four locations, and Slobusky is readying two more to open this year: in Lyfe Kitchen’s old space at the District (tentatively set for August) and at Stephanie and American Pacific (scheduled for October).
Other big plans are in the works, including beefed-up coffee and juice offerings and a new ketchup Slobusky says will have “the lowest sugar content of any ketchup on the market.” And he’s expanding the original Dean Martin location to include a brewery and tap room.
A UNLV business management alumni, Slobusky is also bringing his entrepreneurial hand to Utah, where he’s partnering with Vestar—the real estate company behind the District—to open a SkinnyFats-branded food hall inside the Gateway, a shopping center across from the Utah Jazz’s Vivint Smart Home Arena. “We spent a lot of time fine-tuning things,” Slobusky says. “It keeps it fun, and keeps it exciting.”
SKINNYFATS Multiple locations, skinnyfats.com.