Watch your waistlines, Las Vegas! Soon, you’ll face a sweet new temptation, with the opening of Freed’s Bakery’s second location, the 1,160-square-foot Freed’s Dessert Shop. “It will carry all of Freed’s greatest hits—cake slices, cookies, breakfast items and dessert cakes,” says third-generation owner and operator Max Fried. “We’ve created a location serving what 80 percent of customers come in for: cake slices and dessert cakes.”
The Dessert Shop will offer seating and an outdoor patio space. It’ll be a place to enjoy coffee and a strawberry shortcake, Freed’s most popular item and one of Max’s favorites. Expect a refrigerated display case along with a cookie case featuring macarons, almond bars, orange cake cookies, Russian tea cookies, fudge thumbprint cookies and more. The elaborate custom cake business, which is showcased on Food Network’s Vegas Cakes, will remain at the flagship Henderson location.
The October 6 grand opening will double as the 59th anniversary celebration of the family owned shop. “Everybody here feels like family. One employee has been here for 40 years; she’s been here since I was born and has seen me grow up,” Fried says. “It’s neat to have a sense of history and tradition in Las Vegas, where businesses tend to come and go.”
Expect that history to carry forward into the future: “We have some potential locations in the works that will accommodate the Southwest and Summerlin crowds.”
Freed's Dessert Shop 6475 N. Decatur Blvd., 702-795-3456. Monday-Saturday, 8 a.m.-8 p.m.; Sunday, 9 a.m.-6 p.m. Grand opening October 6, noon-3 p.m.
