We’ve all indulged in the illicit thrill of raw cookie dough. Unfortunately, consuming that most delicious treat is like playing Russian roulette with salmonella poisoning. But thanks to a new dessert spot at Planet Hollywood’s Miracle Mile Shops, the health quandary is solved. Doughp— pronounced “dope”—serves safe-to-eat raw cookie dough. It removes the danger by omitting eggs and heat-treating the flour.
A Bay Area import, Doughp is a self-described “millennial-brand on a mission.” Everything about the place is tailored to the Instagram era. An enormous mixer stands in the window, whipping up 50-pound batches of dough daily in full view of phone cameras. The interior also features picturesque neon signs, stadium seating, a temporary tattoo vending machine, a separate dough vending machine, a full espresso bar, printable latte art and $1 milk shots. The place is swimming with hip puns and catchphrases, such as “dough you, boo”; “legit cookie dough”; and “spoonlicker.” Founder Kelsey Witherow overcame addiction to create Doughp, so she styled it to be a booze-free bar with a mental health mission. Proceeds from the #Doughp4Hope Remix flavor benefit the American Foundation for Suicide Prevention.
Diners begin by ordering one ($6), two ($9) or three scoops ($11) of dough, then selecting mixers (60 cents each), the type of toppings you find at self-serve yogurt shops: chocolate chips, candy and cookie pieces, sprinkles, nut butters and sweet sauces. An employee hand-mixes the dough as you watch, serving it in a cup, waffle cone or with a scoop of ice cream.
Doughp Miracle Mile Shops at Planet Hollywood, 702-550-2908. Sunday-Wednesday, 10 a.m-11 p.m.; Thursday-Saturday, 10 a.m-midnight.