The Arts District prepares to welcome new bar stars

From left, Jen Len, chef John Grayer, Danielle Crouch and Allan Katz, pose at Jammyland, set to open at 1121 S. Main St.
Photo: Steve Marcus

Fremont East has seen the opening of so many bars and restaurants over the past six years, it’s easy to forget that neighborhoods redevelop at a deliberate pace when there’s not a huge bag of DTP cash sitting on the accelerator. But in the next year, the Arts District could catch up to and even surpass its northern neighbor, as several long-term projects come to fruition at once. Roadwork on Main is sprinting ahead—just check out those freshly set, 20-foot-wide sidewalks in front of Velveteen Rabbit—and two businesses will open within a block of each other early next year.

The first should be Jammyland, a restaurant and bar run by erstwhile New Yorkers Danielle Crouch and Allan Katz. Located in a cavernous garage between Inside Style and Retro Vegas, Jammyland will serve up Jamaica-inspired dishes, cocktails and vibe, its name inspired by a now-closed East Village reggae record shop that Katz loved.

“They never lorded their expertise over their customers,” Katz says of the original Jammyland. “When people start to get an attitude about mixology, I say, ‘You don’t know as much about liquor as they know about reggae at Jammyland, and they’re not [jerks] to anybody.’” His and Crouch’s Jammyland, will feel like that, he says—and it will deliver “the best daiquiri you’ve ever had,” which you can enjoy inside or at one of the bar’s two giant patios.

A short walk to the south, ReBar owner Derek Stonebarger is building his Nevada Taste Site, a taproom and restaurant featuring local beers and lots of Nevada history. (Fun fact: NTS was designed by architect Rob Gurdison, also responsible for Hop Nuts, Makers & Finders and Jammyland’s “shanty chic” interior.) Stonebarger proudly shows off a bartop made of hardwood the Palms tossed during its recent remodeling, and wainscoting panels he repurposed from a jury box acquired from Lonnie Hammargren’s collection. Like ReBar, NTS will feel familiar from the minute it opens.

“We’ll have over 20 Nevada beers,” Stonebarger says. “The breweries are all excited—with the opening of this place, they all get their own tasting room on Main Street … where everyone is going to want to be in the immediate future.”

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