Polly Weinstein grew up in her dad’s jewelry store, Las Vegas’ 50-year-old Tower of Jewels. She fondly recalls “doing cartwheels between showcases and sorting through the meltdown box for treasures.” Weinstein left Vegas to study sculpture at Sarah Lawrence College, and now she’s putting her own spin on the family business.

“My dad gave me a big space in the back of his store and let me do my thing,” Weinstein says. “He refrains from getting involved or giving me too much advice so that I can develop a style all my own—both in business and in aesthetic.”

Today, Weinstein has her own line called the Jeweler’s Daughter, handcrafted by master jewelers at the Tower of Jewels’ East Sahara location and ranging from $25 to $280, with most pieces under $100. Weinstein is involved in every part of the creation process, including design, casting and silver oxidation.

Splitting her time between New York and Las Vegas, Weinstein cites the two environments as her style influences. For her second season, Bridges, she explains, “The collection is inspired by my time in New York. The city and its bridges, the art deco adornments on the buildings, industrial design and the pulsing energy ... I wanted to bring some of New York home with me.”

Weinstein’s unreleased third collection takes inspiration from the neon lights of Las Vegas, “the sign architecture and the daring facades that have graced the city over the years.” There are pieces based on the old Golden Nugget marquee, the Plaza’s light canopy and the Riviera star from the late 1950s, among others.