How does the who’s who of the beverage scene roll in Vegas? Fourteen hours of boozing and schmoozing on a Monday.

Prepare to have your glass filled from sunup to sundown at the first-ever Las Vegas Beverage Blowout, October 8 from 9 a.m. to 11 p.m. The event benefits the Helen David Bartender Relief Fund, providing assistance to those in the beverage industry living with breast cancer and their families.

From the greenest novice to the savviest mixologist, Beverage Blowout runs the gamut. Start with seminars led by industry vets, followed by a Cointreau pool party and a Downtown pub crawl. In the evening, the red carpet rolls out for an exclusive awards dinner gala, complete with a comedy roast of event honoree Tony Abou-Ganim. The man who invented the Cable Car and pioneered the cocktail renaissance forever changed the way Vegas does one of the things it does best: drink.