Sal Wise is trying to entice everyone. The club kids who live on the dancefloor. The bottle-service crowd. The out-of-towners who just want an epic Instagram photo to make the folks at home jealous. “We’re trying to create a venue that caters to everyone,” he says.
That venue will be Omnia, the megaclub from Hakkasan Group slated to open in Pure’s former Caesars Palace space this spring. As director of marketing, Wise is tasked with building buzz so that Omnia arrives with a bang—and a line out the door. “It’s a big project. You won’t walk in and say, ‘It reminds me of Pure,’” the nightlife veteran says of the 75,000-square-foot, multi-level club, which will include a main room, ultra-lounge and outdoor terrace.
“There’s a lot more than one wow moment,” Wise adds. Which should make those Instagram posts extra-epic.