It’s a hot day; makeup is melting, hair disheveled. But beGlammed can provide you with styling services on demand, no matter where you are.
Maile Pacheco conceptualized her company in 2014 after a friend vented about how frustrating booking the right stylist could be. Pacheco had already been in the beauty and fashion industry for more than 10 years as a makeup artist and artist relations specialist for MAC, working with clients like Shania Twain, Elton John and Celine Dion and performers from Cirque shows and Jubilee! “At the time, I had also just started using Uber,” she says. “I thought, somebody needs to start an Uber for hair and makeup services.”
Las Vegas was the first city to be beGlammed, but just two years later, the company has expanded to 23 markets in the U.S. and Canada. “We plan to be everywhere soon. We’re going to take over the world,” Pacheco laughs.
Originally from a small town in Hawaii, she enjoys painting and has always been infatuated with Hollywood, though she never expected to combine those passions. “What helped me progress was not being afraid to get my hands dirty,” she says. “I’m able to look at the business from a client and stylist perspective. I’ve been in the trenches.”
The most rewarding part about her work, she says, is making others feel more confident. “When they look in the mirror, they have that moment where they look and feel so amazing and beautiful. You can’t put a price tag on that.”