Women of Intrigue: Tyra Bell-Holland

Tyra Bell-Holland
Photo: Anthony Mair

“Making a genuine human connection is so important,” Tyra Bell-Holland says. “That’s what we have to do in hospitality. We may have three seconds, 30 seconds, three days. You never know.”

As the founder of Ava Rose Agency, an “instigation and partnership” marketing firm that counts among its diverse clientele companies like the One Group and Cirrus Aviation, Bell-Holland has made human connection into an art. A client’s needs—advertising, brand positioning, etc.—reveal themselves naturally in the process, and she takes them all on. But first: the handshake.

“I’m not going to bring someone to the table that isn’t qualified, isn’t in it for the right reasons,” she says. “Somebody who could help you, regardless of whether I personally benefit.” For example, Bell-Holland introduced two clients, Hell’s Kitchen winner Scott Commings and Kitchen Table partner and chef Antonio Nunez; now, they’re collaborating on a project for Lake Las Vegas. If not for Ava Rose, that dream team might not have formed.

A UNLV alumna with deep roots in the resort corridor—she held executive concierge roles at the Venetian and the Cosmopolitan—Bell-Holland is constantly thinking in terms of improving Vegas’ quality of hospitality. She has even founded a second company, RESORTciergeMD, which brings medical “house calls” to Vegas hotel rooms. But the heart of that strategy will always be based in what she practiced as a concierge—taking the time to meet and understand someone.

“It’s because of those relationships that I am where I am today,” she says, “and I don’t take that for granted.”

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