[Captains of cannabis]

Tripp Keber, CEO, Dixie Elixirs and Edibles

Tripp Keber

Dixie Elixirs and Edibles CEO Tripp Keber first witnessed the cannabis boom in his home state of Colorado, then watched as the process began in Nevada when medical marijuana went legal in 2015 and its recreational equivalent became publicly available in July. Keber, an investor and entrepreneur, partnered with Silver State Wellness LLC in 2016 to open a 17,000-square-foot production facility in the Vegas Valley, producing edibles for many of Nevada’s dispensaries. “What we’re seeing is the development of an industry that is clearly not going away,” he says, noting that the consumers in Clark County are a “diverse group [with] a voracious appetite.”

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Leslie Ventura is a staff writer at Las Vegas Weekly and Industry Weekly. She’s picked the brains of rock stars ...

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