Alaina Alexander first joined the hospitality industry as a cocktail server at the Bellagio. Today, she is responsible for the full beverage experience at Wynn Resorts (excluding wine and nightlife). She oversees more than 650 employees and juggles countless overlapping tasks and responsibilities as the Executive Director of Beverage and Cocktail Services for Wynn and Encore.
But it’s her hands-on background on the front lines of customer service that grounds her, even as her career takes flight. Alexander’s background helps her be approachable to all—and adds a crucial level of insight. “I always think from that perspective first,” Alexander says about serving. “I remember being in that role, working with management who never looked [at a situation] from my perspective.” Alexander puts herself in the shoes of workers and asks: “What tools do I need to be successful? What challenges do I face when doing my job?”
When not working, Alexander loves spending time with family and trying the newest off-Strip restaurant. But when it comes to drink recommendations, the beverage director stays mum. “I don’t run the program based off my personal taste; it’s very consumer driven.” She does admit a preference for brown spirits, however, especially bourbon.
At work, Alexander loves the variety in her own job. “No two days are alike,” Alexander says. She could be negotiating contracts one day, analyzing menu trends the next and meeting with employees another. “It sounds big, but it’s what I love about this company,” Alexander says. “If you have an interest or passion and you’re dedicated, they’ll let you grow. The sky’s the limit. It’s why I haven’t looked to work anywhere else [in 13 years]. It’s been great.”