So your latest ’gram got 15 likes, but you’re still a few hundred away from being considered elite. Don’t worry, you can mingle with Vegas’ notable social-media junkies this week when Surrender throws its third annual Instagrammy Awards, celebrating 100 local “Insta-makers” within the nightlife, creative and entertainment worlds.
“Three years ago, when social media like Twitter was really popular and people were exploring that, Instagram was still slowly moving into the social-media world,” says Steven Lockwood, the Encore club’s executive director of marketing. “People were getting more on [Instagram], and I liked it a lot better. I wanted to do a social-media party, and in my line of work—music, nightclubs—the Grammys is the biggest award you can get. So I just put those two together.”
It wouldn’t be the Intagrammys without some serious swag. All 100 Insta-makers will receive a custom Instagrammy trophy—a mirrored iPhone 6s Plus, etched with the winner’s name and handle.
Surrender’s marketing and host teams scoured local Instagram accounts to find Vegas’ most influential tastemakers—chefs, socialites, entrepreneurs and more. “You have to have at least a couple thousand followers, and your pictures have to have a few hundred likes on most of them,” Lockwood says.
Didn’t make the cut? Don’t worry. The event’s open to the public (with RL Grime on the decks) so you can take some notes from the Insta-famous—and begin your efforts to take home a trophy next year.
3rd Annual Instagrammy Awards November 11, 10:30 p.m., $45+ men, $35+ women, Surrender.