Wynn Las Vegas clubgoers are used to spending time with The Chainsmokers. The chart-topping dance music duo of Alex Pall and Andrew Taggart has been anchoring explosive parties at XS, Encore Beach Club and Intrigue for the past two years.
But some lucky Wynn guests had a different experience with The Chainsmokers on Saturday, when Wynn Plaza’s new SoulCycle location hosted the first Las Vegas installation of the fitness and music brand’s Sound by SoulCycle series. Master founding instructor Stacey Griffith led the ride to a playlist curated by The Chainsmokers, with Pall and Taggart pedaling along with everyone else. Participants also received VIP access to the DJ/producer duo’s show at XS Saturday night.
The event kicked off a series of 17 Chainsmokers-themed rides last week across the country and also commemorated the release of a three-piece unisex retail collection (tank top, T-shirt and sweatshirt inspired by The Chainsmokers) available online and in SoulCycle studios nationwide.
“Not only is their music extremely exciting and probably 100 percent of our instructors play their music, the fun part for me is to see the reaction of everybody being in the room with the people who create this music,” Griffith said. “They have so many songs that are so great, I feel like we need a four-hour ride. It’s fun to be in the room with them and watch how they respond, because when they create music, they’re thinking of dancefloors or a festival like Coachella, so it’s fun to have that conversation. I don’t think they understand how special they are to our riders. It’s a totally different fanbase.”
Music is more than an essential part of SoulCycle—it’s what makes the New York City-based fitness company such a phenomenal success. “It’s a completely music-driven business, and one of the things that really sets us apart is all of our instructors are free to DJ their own classes, to provide that arc and that journey for the rider,” Griffith said. “Music is really inspirational, and when it’s packaged and programmed the right way, it can take the rider to that next level in the way they push themselves and emotionally connect to themselves. We really try to tap into that psyche of the athlete.”
Sound by SoulCycle goes beyond the live event series. It also introduces its own programming on Apple Music, releasing exclusive tracks, playlists and original audio.
There will definitely be more events at SoulCycle Las Vegas, Griffith said, and those collaborations could go beyond the resident DJs and artists at Wynn. “We’re crossing our fingers that we can get [Lady] Gaga in there. She’s a big SoulCycle fan,” Griffith said. “It’s amazing to be in Las Vegas and overwhelming how much response we’ve received from the local community and people all over the world who come to Las Vegas. We’ve done different activations in different places, like bringing bikes inside nightclubs and kind of taking SoulCycle out of the room, really expanding the brand to be experienced in different environments and turning it into a fitness concert. That’s a really exciting element here."
