Industry Weekly

[Industry Beyond]

Grimaldi’s expands its coal-fired pizza empire to the United Arab Emirates

UAE customers should prepare for an “uncompromised, coal-fired New York pizza experience.”

Grimaldi’s Pizzeria, which has five locations in Las Vegas including restaurants at the Fashion Show mall and at the Palazzo on the Strip, recently announced plans to open five of its coal-fired, brick-oven pizzerias in the United Arab Emirates through a partnership with Tablez Food Company. It marks the first brand expansion beyond North America for the iconic pizzeria founded in Brooklyn.

“Since its inception, Grimaldi’s has been singularly focused on serving exemplary food to its guests. That is why we recognized this international franchise opportunity as being an ideal partnership,” said Grimaldi’s Pizzeria CEO Joseph Ciolli in a statement. “Not only will we be able to treat new UAE customers to a truly uncompromised, coal-fired New York pizza experience, but also benefit from the reassurance that comes from working with Tablez, far and away the UAE’s finest food and beverage group.”

Grimaldi’s has also engaged other investment groups in markets around the world in an effort to secure multi-unit franchise partners in Southeast Asia, South America, Central America, Europe, Mexico, Canada and Australia, among other regions. The fast-growing pizzeria chain currently includes 50 company-owned restaurants across the United States.

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