Industry Weekly

[Evolution]

Westgate’s Hoops Central rethinks March Madness

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It’s hard to compete with the Westgate Las Vegas SuperBook when it comes to college hoops watch parties.
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Las Vegas is the best place to catch March Madness, and while every Vegas venue seems to have its own version of a viewing party, it’s tough to compete with Westgate’s Hoops Central. Even the SuperBook, world famous as the state’s largest sports wagering spot with more than 4,488 square feet of LED video screens, can’t contain the mammoth party that is college basketball in Vegas. That’s why Westgate is also opening its iconic International Theater, offering 1,600 more seats and an exciting atmosphere to catch every minute of tournament action. Admission there is also free, but reserved seats can be purchased at the Westgate box office.

“This is always such an important event for the city, one that makes an impact in so many different ways,” says SuperBook Vice President Jay Kornegay. “This year is probably going to be bigger than ever. There are no clear favorites [in the tournament], so there are that many more fans whose teams have a shot. We think we’re going to see a spike this year based on how wide open it is.”

The NCAA Tournament’s duration also helps make March one of Vegas’ most successful months. “This is the one event that’s actually more popular at the beginning,” Kornegay says. “For the first four days, we’ll write many more tickets than we did for the Super Bowl. And it’s a different type of crowd, a lot of groups who are really coming to enjoy themselves. They may be betting smaller but they’re betting on almost every game, and that adds up to a great environment and an event like no other.”

After its massive remodel last January, the Westgate SuperBook is running on all cylinders, including the appreciated amenity of going smoke-free. For more information on specials and features during Hoops Central, March 16-19, visit westgatevegas.com.

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Brock Radke

Brock Radke has been writing about Las Vegas for almost two decades. He currently serves as editor-at-large covering entertainment and ...

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