Clothes with a message

Substance founder Patricia Zeto looks through shirts at her company's booth at PROJECT this past week. Zeto and partner Linda Werner started their hemp clothing line in August 2008 to inform consumers of the environmental benefits of the U.S.-banned plant.

Substance founder Patricia Zeto looks through shirts at her company's booth at PROJECT this past week. Zeto and partner Linda Werner started their hemp clothing line in August 2008 to inform consumers of the environmental benefits of the U.S.-banned plant. by Amanda Finnegan