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East Fremont Signs

Project Enchilada is an initiative by the City of Las Vegas and a number of private stakeholders—most notably DTP Companies, formerly Downtown Project, which owns a number of shuttered Fremont Street motels—to revitalize Downtown’s challenged areas. And Jerbic, the former, longtime City Attorney for Las Vegas, is Project Enchilada’s coordinator, a position for which he receives no pay. His compensation is personal: His family moved to town in 1962, when he was 4 years old. “I spent my first two nights in Las Vegas at a motel on Sixth Street,” Jerbic says. “I grew up seeing a vibrant, thriving Downtown. To think of that coming back is enormously pleasing.”

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