The Black Eyed Peas

The E.N.D.

The Black Eyed Peas - The E.N.D.
Ben Westhoff

Unfortunately for those anticipating The Black Eyed Peas’ demise from the title of their fifth album, The E.N.D., the acronym actually stands for “The Energy Never Dies.” Frontman envisioned a work that was less a static album than a template to be refashioned by other artists. “When it comes out, there’ll be 12 songs on it,” he explained to Billboard. “But the next day there could be 100 songs, 50 sketches, 1,000 blogs ...”


The Black Eyed Peas
Two and a half stars
Beyond the Weekly
The Black Eyed Peas
Billboard: The Black Eyed Peas

And so it’s clear the group, known for dumbing down musical trends that were pretty dumb to begin with, is not going away anytime soon, especially with its first single, “Boom Boom Pow,” lodged atop the charts. But though the lyrics are as vapid as ever (typical refrain: “Fill up my cup/Mazel tov/Look at her dancing/Just take it off!”), musically, the album goes in interesting directions. Deviating from both the roots-based hip-hop the Peas were known for pre-Fergie and the hook-focused pop-rap of recent years, The E.N.D. experiments with rhythm and song structure.

Employing house, electro and dancehall beats, it seems designed less for teeny-bop fans than for discotheque audiences around the world. Sometimes it works (“Imma Be,” “One Tribe”) but more often it doesn’t, such as on “I Gotta Feeling” and the cringe-worthy “Electric City,” in which Fergie does her best Sean Paul impression. All told, it’s an admirable attempt to do something different, but just as hard to listen to as the group’s earlier works.


Previous Discussion:

  • Bean’s new record "Spectrum" is a unique twist on the big band sound.

  • He finally played the Cosmopolitan again after performing there in 2016 and rescheduling shows from January to October, but no one was complaining.

  • Marking her second Las Vegas residency with an over-the-top announcement, Britney Spears proved she fits right in with the entertainment capital of the world. The ...

  • Get More Music Stories
Top of Story