Festival 101: What you need to know as you prepare for Life is Beautiful

Downtown has been transforming into the Life Is Beautiful Festival grounds for the past several weeks.
Photo: Steve Marcus

What’s this Life is Beautiful thing anyway? A two-day festival featuring live music, food, art and speakers.

When and where? Saturday, Oct. 26 (noon to midnight), and Sunday, Oct. 27 (noon to 11 p.m.), Downtown—mostly along Fremont Street from Las Vegas Boulevard to 10th, and Sixth and Seventh streets from Fremont to Mesquite Avenue.

Who’s playing? More than 70 musical acts, including touring headliners like The Killers, Kings of Leon, Beck and Imagine Dragons and Las Vegas-based bands like Rusty Maples and Kid Meets Cougar.

I’m always hungry. What can I eat? Dishes from restaurants like Blue Ribbon Sushi, Stripsteak and Honey Salt, all for $10 or less. There’s also a food truck village, and the restaurants inside the fencing—Le Thai, Radio City Pizza, etc.—are expected to stay open.

What about booze? More than 20 breweries on-site, including Green Flash, Bohemia and Ballast Point, along with wine and spirits.

What else is going on? Chef demonstrations, art installations and murals, a speakers series, production-show performances, a kids zone … and you can always duck into El Cortez for gaming and football.

Where should I park? LIB’s official lot at World Market Center costs $40 per carload for the weekend and includes shuttle passes to and from the festival. Or try parking on surrounding streets (meters are active on Saturday) or in nearby garages.

Can I ride my bicycle in? Nope. Also outlawed: skateboards, umbrellas, lawn furniture, coolers, pets, masks and stickers. You can bring in small backpacks, CamelBaks, blankets, glow sticks, cigarettes (sealed) and two sealed water bottles.

And how much does it cost to get in? $160 plus fees for both days ($350 VIP); $95 plus fees for single days ($210 VIP) at ticketmaster.com.

More info! Click here for a map and here for a schedule.

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