In Business Las Vegas reports that the Las Vegas Convention and Visitors Authority is strategizing its marketing and advertising to microtarget visitors in a post-recession economy. It’s focusing on core visitors (Vegas zealots, trendsetters, excitement seekers) and more conservative visitors (value shoppers wanting an escape) who need to be persuaded to come to Las Vegas. No word yet on the new slogans, but “Come to Las Vegas. We’re completely insane, bombastic, excessive and ostentatious, but we also have some affordable meals, shopping and non-gaming activities that are more quietly outlandish and sedate” seems like a winner.
-
@HappyTummy_702 Instagrammer Suzy Hendrix explains how her home cooking took off
“I want to reiterate, I had zero cooking skills. My mom would try to teach me, and I had absolutely no interest. You’re not going ...
-
Literary tour guide: Vegas-based writer Noah Cicero takes his fans on a journey
“Compared to my Ohio life, people are more positive here, more responsive to literary things.”
-
HELP of Southern Nevada’s Kelly Robson has made homeless assistance a year-round mission
“We break down all the barriers that led them to become homeless, so they can become self-sufficient and sustain on their own.”
- Get More As We See It Stories



Previous Discussion: