In Business Las Vegas reports that the Las Vegas Convention and Visitors Authority is strategizing its marketing and advertising to microtarget visitors in a post-recession economy. It’s focusing on core visitors (Vegas zealots, trendsetters, excitement seekers) and more conservative visitors (value shoppers wanting an escape) who need to be persuaded to come to Las Vegas. No word yet on the new slogans, but “Come to Las Vegas. We’re completely insane, bombastic, excessive and ostentatious, but we also have some affordable meals, shopping and non-gaming activities that are more quietly outlandish and sedate” seems like a winner.
Wed, Dec 29, 2010 (3:45 p.m.)