Business

Here’s how we’d market Vegas

(The LVCVA can pay us later)

Image
An aerial tour of the Las Vegas Strip.
Photo: Tom Donoghue/www.donoghuephotography.com

In Business Las Vegas reports that the Las Vegas Convention and Visitors Authority is strategizing its marketing and advertising to microtarget visitors in a post-recession economy. It’s focusing on core visitors (Vegas zealots, trendsetters, excitement seekers) and more conservative visitors (value shoppers wanting an escape) who need to be persuaded to come to Las Vegas. No word yet on the new slogans, but “Come to Las Vegas. We’re completely insane, bombastic, excessive and ostentatious, but we also have some affordable meals, shopping and non-gaming activities that are more quietly outlandish and sedate” seems like a winner.

Share
Photo of Kristen Peterson

Kristen Peterson

Get more Kristen Peterson

Previous Discussion:

  • The sex educator and owner of Detroit's Spectrum boutique brings her humor and expertise to AVN.

  • “Compared to my Ohio life, people are more positive here, more responsive to literary things.”

  • “We break down all the barriers that led them to become homeless, so they can become self-sufficient and sustain on their own.”

  • Get More As We See It Stories
Top of Story